Whether you’re finding a location for your first office or relocating from your current premises, it’s an exciting time. However, if you’re handling the move personally, it can also be a highly stressful time. From logistical issues to problems with employee morale and recruitment, moving office is a process that needs to be handled by the experts. However, before giving control over to these experts, you’ll need to consider the top line parts of the move, chiefly: where do you want to be located? In this post, we take a look at ideal office locations for your business.
First: Questions to Ask Yourself
Before you start looking for locations, you need to ask yourself (and your staff) a number of questions. This will allow you to make the best decisions for the long-term. So ask yourself…
- What are your company’s long-term plans for growth?
- Why can’t you just redecorate?
- Where do your customers live?
- Where do your staff live?
- What transport links are essential?
- What aspects of a building are essential and what aspects are desirable?
Once you’re happy with your answers to all of these questions, you’re ready to select your location. Here are the three most desirable locations right now.
City Centre
If your customers or target market live and work in the city centre, then this is an ideal location for your business, as it will attract the highest level of footfall. Highly desirable, city centre rents are notoriously high, but these spots are much talked about. This means that, if you can secure a spot in a good area, it should give you a foot up on your rivals. However, if you do decide to plump for the city, you’ll have to move quickly. These spots are much talked about and don’t stay on the market for long.
Out of Town Business Park
If you can’t justify the expenditure of the city centre, then consider an out of town business park. This is an option that’s much favoured by B2B companies who are looking to minimise the amount they spend on rent and aren’t reliant on high footfall.
Out of town business parks are a great location because, as well as supplying cheaper rental rates, they also allow you to be located near other like-minded businesses and are often near great transport links such as motorways and rural train stations.
Shopping Mall
Finally, if you’re B2C but don’t want to pay incredibly high city centre rates, then a shopping mall is an ideal location. This is because, although footfall may be slightly lower than in the centre, you’ll still have no issue attracting customers; with many of these customers going to the shopping mall with the idea of spending money.
So, there we have it, three great locations for your business. Consider the above questions carefully and ensure you select the right one.
In most cases, it all comes down to the location where the target market is at reach. Most office space for rent are basically located in strategic locations, and that gives businesses a lot of advantage.
At the moment, myself and most of my friends that are small business owners are choosing to set aside some space at home to set up home offices, before taking a big financial leap into moving into an office.
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